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At present, the whole furniture industry is in a state of excess capacity, so the competition in the whole furniture market is becoming increasingly fierce, and many brands are constantly seeking their own solutions. Whether it is industrial transformation or deep channel construction, positive change is a good start.

In the early stage, due to the short supply of products, furniture only needed to meet the basic functional needs to win the recognition and love of consumers, and the lack of sufficient market competition, the high profit rate of furniture industry also promoted the rapid development of the industry. Before 2005, China's home furnishing market demand is large, more than 90% of the enterprises can make money, products sell quickly, the capital is quickly withdrawn. However, such a good market environment after 2005, there have been significant changes. A large number of home furnishing enterprises rushed into the industry. The development of the real estate market was once depressed, so the home furnishing enterprises fell into the dilemma of oversupply and overcapacity.

With the continuous development of market economy, this kind of malpractice of household industry is more and more obvious, some enterprises began to face the crisis of bankruptcy. However, we can not completely attribute the reasons to the market environment, including their own poor management, poor channel construction, high cost factors. Market development has its own rules, eliminate the unadaptable, backward enterprises, leaving elite, excellent enterprises, in order to make the overall level of the household industry show an upward trend. In this fierce background, furniture enterprises only maintain the awareness of crisis, and constantly improve the level of management is the key.

In general, the environment is changing, and the household industry is also adapting to the change. It is always the key for enterprises to gain a firm foothold in the market to cultivate good internal performance. Although the transformation and upgrading of the furniture industry has become the focus of discussion in recent years, overcapacity, homogeneity of products, disorderly competition and blind expansion have been objective phenomena. Faced with the problem of overcapacity, the transformation of furniture enterprises has been discussed in the industry. However, industrial transformation is not a panacea, enterprises also need to start from their own level, in order to better adapt to market development.

First, furniture enterprises should strengthen their comprehensive strength, especially the ability of product and service research and development innovation. In this oversupplied market, there is no good product, will lose the market; This excellence is not only reflected in product differentiation, individuation, quality, environmental protection and other aspects, but also in the efficiency of product research and development and the level of service. Only if an enterprise keeps up with or leads the trend of The Times in product innovation, can it obtain greater service premium and profit space.

Second, furniture enterprises should constantly enhance the awareness of brand operation. In this era of product homogeneity, enterprises must establish brand awareness, brand strategy, brand promotion. Of course, the most critical aspect of brand operation consciousness is that enterprises should focus on the material value of products to the non-material value level, constantly refine and improve the cultural value of products and enterprises, and let consumers become loyal fans of enterprise brand culture, to impress customers with service, and win the market.

At the same time, although the furniture industry is a traditional manufacturing industry, its humanistic attributes make the furniture industry constantly cross over and become a trend. Then under the impact of this trend, the furniture industry is obviously difficult to adapt to, therefore, furniture enterprises must jump out of the shackles of traditional thinking in the face of transformation, and cultivate the ability of model innovation. Customized furniture, smart home, Internet +, business super mode, e-commerce... Even in the face of the real estate hardcover, modular change, the furniture industry should also continue to change and innovate, so as to make the industry live and create a new future in the change.